COLUMBUS, OH: The state of Ohio has retained two firms to promote it as a tourism destination in neighboring states.
Fahlgren Mortine will continue to support the state with communications initiatives, with work mostly targeting Pennsylvania, Kentucky, West Virginia, Indiana, and Michigan. The $430,000 contract will run through June 2014.
“We feel like we had some really innovative projects, like our ‘Scene in Ohio' site that promotes movies and TV shows shot in the state,” said Tamara Brown, PR manager for the Ohio Tourism Division. “The agency has also developed some good national media relationships.”
The scope of work includes a comprehensive media and PR strategy, maintaining an up-to-date travel media list across platforms, and developing press releases and other materials.
Fahlgren Mortine has held the account for 12 years, Brown said.
“We credit our longevity with such a highly visible state government contract to focusing on results and continuously infusing new talent and ideas into the program,” said Neil Mortine, CEO of the firm.
The state also retained Ron Foth Advertising with a two-year contract valued at $6 million that includes both earned and paid media elements. Its scope of work includes consulting with the PR AOR to implement the office's tourism marketing program.
Foth's contract also involves designing a comprehensive outreach program that targets both neighboring states and a national audience and creating partnerships with other parties to leverage marketing efforts.
“Ohio is my home state, so I am taking a lot of pride in being a part of the team that communicates the positive Ohio brand story to the rest of the world,” said Ron Foth, CEO of the eponymous firm.
Foth Advertising has held the account for at least five years, Brown said.
The New Hampshire Division of Travel & Tourism Development recently hired Lou Hammond & Associates to promote its state.