CHICAGO: Porter Novelli, which has lost three C-level executives in the past month, has brought on former GolinHarris CEO Rich Jernstedt as a senior counselor in its Chicago office. He started July 1.
In the part-time role, Jernstedt will counsel clients and work to drive organic growth and new business. He will focus on the Chicago market while working closely with Porter's global network. Jernstedt reports to Karen Van Bergen, senior partner and MD of Porter New York.
“[Jernstedt] is a well-known and highly regarded figure in the communications industry and has worked in the Chicago market for nearly 40 years,” said acting CEO Michael Ramah. “He has deep experience working within large global networks and in building brands and business.”
Jernstedt ran his own communications consultancy, The Jernstedt Company, for the past year while working as a senior consultant at Fleishman-Hillard. Previously he was an EVP and senior partner at Fleishman since 2004. He also spent 26 years at Golin, during which he served as CEO for 12 years and then chairman.
“There are great clients and great people in the [Chicago] office, and major support from the entire Porter Novelli network. That's a growth opportunity,” Jernstedt said.
CMO and senior partner Michael Goldberg departed the agency in June after only six months in the role to join Deutsch as CMO and partner. In January, president Julie Winskie parted ways with Porter after 25 years at the firm.
Porter also cut about a dozen executive positions in its New York and Chicago offices last year, including EVP of digital media Brad McCormick, EVP of social media John Havens, and director of global health and regulatory policy Peter Pitts.
The firm lost its long-held Gillette US account to sister Omnicom agency Ketchum last year, although it still works with the brand in other markets. The US Department of Health and Human Services hired Porter in May to work on a $17 million campaign promoting the benefits of the Affordable Care Act. It was also named AOR for business information company Dun & Bradstreet in April, and appointed AOR for Aston Martin in China in April.