ATLANTA: The Centers for Disease Control and Prevention has hired Ogilvy Public Relations to promote domestic violence data it has collected in the past two years.
In 2010, the CDC's National Center for Injury Prevention and Control began to gather information about intimate partner violence, sexual violence, and stalking in conjunction with the National Institutes of Justice.
The CDC began the study after it realized there was “a lack of reliable information on the incidence and prevalence of [intimate partner violence], [sexual violence], and stalking victimization and trends over time at the national and state levels,” according to the RFP.
The organization conducted about 26,000 interviews in 2010, and research is ongoing. The CDC hopes the data will inform public policy and prevention strategies at both the national and state levels, it said in the search documents.
The CDC's 18-month contract with Ogilvy is worth up to $300,000. The firm's strategy will involve outreach to other organizations, as well as internal and external messaging.
The CDC's key goals include promoting the value of the data, making it actionable for key audiences, and monitoring media responses to the findings. The organization wants to reach the general public, but also specific populations like women, healthcare professionals, and public and private groups, according to the RFP.
A representative at the CDC confirmed that it awarded the account to Ogilvy, but did not provide additional comment. An Ogilvy representative did return requests seeking comment.
The CDC recently hired nonprofit development organization FHI 360 to support the second phase of the “Testing Makes Us Stronger” anti-HIV effort.