WALTHAM, MA: Online caregiver search service Care.com has selected Edelman as its international PR AOR after an RFP.
Edelman's London office will manage the account, working closely with its team in Germany, said Nancy Bushkin, VP of PR and corporate communications at Care.com. She declined to disclose the budget for the account.
Edelman representatives deferred to Care.com for comment.
On Wednesday, Care.com said it acquired online care and assistance search portal Besser Betreut GmbH, based in Berlin, with the goal of helping the company expand after opening offices in the UK and Canada this year. Care.com launched in Vancouver, British Columbia, in June and London in April.
With the two companies combining, Care.com expects to have more than 7 million users.
The company launched in the US in 2006 with the goal of helping families find caregivers to assist with special needs childcare, senior care, pet care, tutoring, housekeeping, and other services.
Care.com brought on Grayling for work in the US last year. Pitch PR handles media outreach for the company in the US, Bushkin said.