The Romney campaign spent most of the weekend fighting on Team Obama's turf, trying to defend itself from attacks on Romney's Bain Capital record instead of talking about its preferred subject: the economy.
Romney's team has yet to come up with a coherent response to a Boston Globe report that its candidate was “sole stockholder, chairman of the board, chief executive officer, and president” of Bain until 2002 despite saying he left in 1999. Adviser Ed Gillespie's statement on CNN that Romney retired “retroactively” to 1999 was widely mocked on the web, and Romney's demand for an apology from the Obama campaign didn't yield the result he wanted.
The attacks on Romney's record at Bain also reinforce the image that the former Massachusetts governor is too wealthy and too out of touch to relate to everyday Americans, as does his refusal to release more tax returns.
Romney's camp will have to find a way to end the media narrative about when his Bain career ended – easier said than done – to avoid putting its candidate in a deeper hole on the issue. Otherwise, it may never get the chance to attack Obama's record on the economy the way it had planned.