NEW ORLEANS: The New Orleans Tourism Marketing Corp. has hired Dentsu America for a $5.3 million contract that runs through next year to promote the city as must-visit destination.
The account includes supporting PR, identifying strategic partnerships with major national brands that will yield positive brand exposure and visitation, and coordinating social media and online marketing strategies, according to the RFP. The firm will work with Spears Consulting Group as its local agency partner.
The firm beat out incumbent Peter Mayer Advertising, which held the account for the past 11 years.
The corporation selected the firm following a meeting of its board on Tuesday. The organization believed the agency has fresh thinking that will help it tell the city's story in a compelling way, CEO Mark Romig said in a statement.
Dentsu America CEO David Cameron said in a statement that the firm's campaign will “keep the city's allure front of mind.”
The tourism corporation hopes to bring 13.7 million visitors to the city by 2018, with total visitor spending topping $7 billion annually.
The tourism AOR for the state of Louisiana is Deveney Communications. This year, the firm focused on creating strategic partnerships that will help officials promote the state in new ways.
A representative from Peter Mayer Advertising did not immediately return a request for comment.