NEW YORK: Brand strategy and design firm Lippincott has appointed Tim Cunningham senior partner and head of its San Francisco office.
He was MD of digital and direct marketing agency MRM from March 2009 to April 2012. Before that, he was director of strategy for North America at the agency for two and a half years.
At Lippincott, Cunningham will help with brand and digital strategy development. He will also work with the agency as it expands its presence on the West Coast.
Prior to MRM, he worked at Digitas, serving as SVP of marketing strategy and analytics from July 2004 to August 2006. He also served as VP and director of marketing strategy and analytics at the Publicis agency from August 2000 to July 2004.
Throughout his career, Cunningham has worked with clients including General Motors, Microsoft, MasterCard, and Hewlett-Packard on marketing strategies.