BASKING RIDGE, NJ: Verizon has promoted Torod Neptune to head of corporate communications for Verizon Wireless. He started in the new role July 13.
Neptune leads national media relations, social media and digital strategy, executive messaging, employee communications, and community relations for Verizon Wireless, a joint venture of Verizon Communications and Vodafone. He oversees a team of about 50 staffers and reports to Verizon CCO Peter Thonis and Verizon Wireless president and CEO Dan Mead.
“The Wireless business is a marquee brand. This presented an unbelievable opportunity, particularly with the brand power that Verizon Wireless represents and its customer basis,” Neptune said.
Previously, Neptune was corporate VP of communications for parent Verizon Communications, where he worked on the consumer and mass business market product lines. Prior to joining Verizon in May 2010, he was SVP and global public affairs practice leader at Waggener Edstrom Worldwide. He also served as SVP of corporate communications and public affairs at Bank of America.
Alberto Canal, who previously reported to Neptune and worked on external communications for Verizon's consumer business and corporate reputation, succeeded him. Canal now reports to Thonis.
Neptune replaced Marquett Smith, who has worked at Verizon since 2002. Smith joined the Verizon Enterprise Solutions' federal sales team.
Earlier this month, Verizon Communications reported the most profitable quarter ever for its wireless business, which is the country's largest cellphone carrier.
Verizon Wireless added 888,000 postpaid customers in the same period, and the number of customers who canceled services was down to a four-year low of 0.84%. The company attributed the wireless division's success to growth in smartphone use and its investment in faster, cost-saving technology.
Verizon Communications teamed up with Redbox in February to form an online movie-subscription service. Redbox Instant by Verizon is expected to launch later this year, and Verizon executive Shawn Strickland will lead the venture as CEO.
In January, Verizon Wireless nixed a plan to add a $2 fee for one-time telephone and online bill payments following consumer backlash and media scrutiny.