Company: Applied Educational Systems
Campaign: Helping community colleges raise money
PR agency: Arment Dietrich
Launch: August 1
Objective: After 14 community colleges in Pennsylvania procured $20 million in grants, online curriculum resource Applied Educational Systems used the successful fundraising story as a case study to help other institutions attract donations with a similar approach.
“A lot of times these grants are awarded in a few small amounts,” says Jim Schultz, CEO of Applied Educational Systems. “There are not a lot of places for people to go and see what's going on.”
Idea: Applied Educational Systems consulted with the 14 community colleges in Pennsylvania that won the Trade Adjustment Assistance Community College and Career Training grant.
The schools formed a coalition to secure funding for their online curriculum over the next four years. The
company's goal is to help other community colleges, such as Delaware County Community College (pictured) see similar success.
“With awards like this with a lot of different colleges involved, information doesn't flow very well down to the actual instructors in charge,” says Schultz. “We wanted to create a way to offer content that's relevant.”
Tools: The company will create a content strategy with a Web landing page, blog posts, a white paper, and a downloadable e-book, as well as media outreach to traditional publications and education blogs.
“We're creating a landing page with information that we could drive people to. We want to make sure they're aware of this content, how this grant was awarded, and make it helpful to them,” says Schultz.
Measurement: The firm hopes to generate three online stories in education publications and three stories on major education blogs. It also hopes to secure three guest bloggers to write columns that will drive 1,000 unique visitors to the landing page.