The World Energy Council has handed a seven-figure global media brief to FTI Consulting.
FTI's strategic comms business will provide international media support to the United Nations-accredited global energy body for its flagship triennial congress, to be held in Daegu, South Korea, in October 2013.
The agency won the lucrative brief after a competitive pitch against other global networks including Porter Novelli, Ogilvy PR, Weber Shandwick, and InComm Brodeur.
The tagline for the 2013 event is “Securing Tomorrow's Energy Today,” and the agency has been charged with highlighting and creating debate around the key global issues facing the entire spectrum of the energy industry.
The organization represents the whole of the energy sector, rather than a specific part, with members ranging from power and petroleum firms to renewables, governments, and NGOs.
Stuart Neil, the former press secretary to Queen Elizabeth II who joined the World Energy Council to lead comms last March, told PRWeek: “We need to engage in the vital debate around energy security in a more energized way, particularly in light of events such as the Gulf of Mexico oil spill, the Fukushima nuclear disaster, and the rising oil price in the Middle East.”
FTI will run the account from London, where the World Energy Council is headquartered, and Seoul, where the World Energy Congress Daegu 2013 organizing committee is based.
London-based MD Sean Galvin, in partnership with Mike Breen, chairman of FTI Consulting's exclusive Korean affiliate, Insight Communications, will lead the account.
Galvin commented: “The debate around the future of energy is now at the very top of the global agenda. We will look to make as many people as possible aware of the issues and involved in the discussion so that positive progress can be made at Daegu next year.”