Business Wire's NewsHQ is a Web-based content management system for online newsrooms. Clients can automate posting of distributed press releases and social media integration, as well as self-publish a variety of additional content such as news, multimedia materials, press kits, executive biographies, and event information.
Annual fees range from $3,500 to $12,000.
Business Wire is a wholly owned subsidiary of Berkshire Hathaway.
Tonia Elrod, associate director of global communications, digital, and e-commerce at Procter & Gamble, has been using NewsHQ for about one year.
How do you use it?
You log into an administration module to manage your content. We've created a framework that has the same structure, look, tone, and feel for all P&G news headquarters.
We didn't have the capacity to launch 100 newsrooms at once so we started in the US with corporate and multiple brand newsrooms. We currently have close to 40 online newsrooms in progress. About half are live, and the others are in various stages of development. Business Wire helped us set up each one, and they work with individual brand teams when necessary.
All our newsrooms sit on PG.com, but the brand newsrooms also have links from their brand websites.
We haven't had any problems at all, but Business Wire is a very close partner and they're always there for any service needs.
How does it serve your business needs?
It helps us communicate to the news media and other influencers more efficiently. We now have one place they can go to get all the information they need. We didn't have newsrooms before this. We'd have to email or call them with information.
Media or influencers can sign up for alerts so we can send out alerts to everyone at the same time now. This has helped us reach media and influencers who we know want to receive information, versus guessing who wants to receive it.
Overall, it's more efficient for P&G and more real-time for the news media.
How does it integrate with your existing infrastructure from and IT standpoint?
It had to be integrated into how we manage PG.com. We relied on Business Wire to work out the technical details with PG's Global Business Services department. They did so without any issues and on time.
What are the main benefits?
All our content is in one place and easy to access. It is cost efficient.
Business Wire is very customer service focused. They take initiatives and even come up with ideas. They've been responsive to our needs.
It's easy to use. Business Wire has made everything very simple and easy to navigate – from the internal administration page to the external-facing newsroom itself. There's plenty of functionality and great customization ability.
What are the main drawbacks?
At first we couldn't go global and have non-English newsrooms, but we're working on that now with Business Wire.
What would you like to see improved/added?
We'd like to get the non-English newsrooms up, and we're working with Business Wire to get it done.
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