DUBAI, UAE: News Group International has acquired research and measurement consultancy KDPaine & Partners and media analysis agency Report International.
Both companies will become part of NGI's measurement division Salience Insight while continuing to operate under the same brand names. KDPaine founder Katie Delahaye Paine will become CMO of NGI and retain her position as chairman of KDPaine. She will report to NGI president Mazen Nahawi.
NGI also appointed Giselle Bodie as CEO of Salience. Bodie was previously the Europe COO at Kantar Media Intelligence, MD at Cision UK, and MD at Echo Research.
NGI, a news management company, operates in 30 countries in the Middle East and North Africa. Salience's services include analysis of paid-for media content and communications research.