WASHINGTON: The National Center for Complementary and Alternative Medicine has renewed its agreement with Jones Public Affairs for another year.
Last year, the firm signed a contract worth up to a total of $1.7 million for one base year, and the option of five additional years. The center just picked up the first option year. Edelman is a subcontractor to Jones Public Affairs on the account.
The center is an office of the National Institutes of Health. Established 12 years ago, its mission is to scientifically investigate and define the usefulness and safety of complementary and alternative medicine and its role in improving health and healthcare.
As part of its contract, Jones is responsible for providing a wide range of health communication support including strategic program planning, media relations and training, messaging development, and social media outreach.
“It's been a great match, a really fruitful working relationship,” said Berna Diehl, SVP at Jones Public Affairs. She dubbed the work the center was doing "important" in informing the public about which alternative medicines are truly safe and effective.
Consumer interest in these treatments is high, with more than $30 billion spent each year on the products and methods, according to the National Institutes of Health.