UNCASVILLE, CT: Mohegan Sun has appointed CMO of Hard Rock Hotel and Casino Brian Bork as the destination's new CMO.
Bork, who served in his previous role at Hard Rock for about nine months, will be in charge of all marketing, advertising, and entertainment activities for Mohegan Sun.
Before Hard Rock, Bork was VP of marketing strategy at MGM Resorts International for more than two years. He also worked at Harrah's Entertainment as VP and director of marketing from 2001 to 2006.
Last August, Mohegan Sun named former CMO of Bacardi USA Paul Wright as its first CMO. Wright left to "pursue other interests," according to a spokesperson.