PARIS: Publicis Groupe has acquired Resultrix, a digital marketing firm with a presence in India, Singapore, the United Arab Emirates, and the US.
Resultrix will operate as a unit within Performics, using the name Resultrix, a Performics Company. CEO Vidur Luthra and COO Gulrez Alam will continue to lead the agency, reporting to Daina Middleton, global CEO for Performics, and Gareth Mulryan, MD of Performics for Asia-Pacific.
Resultrix employs more than 100 staffers in its offices in New Delhi, Mumbai, Singapore, Seattle, and Dubai. The firm's services include SEO, SEM, online media, web design, analytics, media buying, social media strategy, and mobile marketing. The agency operates in 18 countries.