NEW YORK: Emanate has hired Marissa Mastellone as VP for the agency's KFC account and Ryan Barr as VP on its Bank of America consumer bank business.
Mastellone will work on product launches, media relations, and brand integration and collaborate with KFC's creative, advertising, and digital agencies. She will also work on other Emanate accounts, including Phillips, Embassy Suites, Hilton Garden Inn, and Celebrity Cruises. KFC named Emanate its US consumer and corporate AOR in April after a search.
Mastellone previously worked at DKC and as a director at LaForce + Stevens.
Barr will lead strategic communications work for Bank of America's consumer bank division, including external communications across new and traditional media.
Previously, Barr worked as MD at The IGB Group and SVP and director of corporate communications at Hill & Knowlton.