WASHINGTON: The Office on Women's Health, a unit of the US Department of Health and Human Services, has hired Hager Sharp for a wide-ranging $3.8 million contract that includes media and marketing support.
The agency will also run the office's websites and call center. Previously, different vendors held many of these duties, said Hager Sharp CEO Garry Curtis.
“All of their outreach programs will work now in a single voice,” he added.
Hager will continue its work on the office's “Best Bones Forever” and “Body Works” programs. Best Bones Forever is an ongoing national campaign that encourages girls ages 9 to 14 to build strong bones by eating foods with Calcium and Vitamin D and participating in regular physical activity.
For Body Works, the agency will continue to help the office promote healthy diets and lifestyle choices to parents and their adolescent sons and daughters to help them achieve and maintain healthy weights.
In its new duties, the firm will write scripts and frequently asked question documents. Palladian Partners will help Hager Sharp manage the call center.
Curtis added that the firm is excited to work with the office and “to continue to help change the health of women and girls.”
The contract is for one year, with an option for four additional years. The firm has worked with the Office on Women's Health for eight years in some capacity. Its Best Bones Forever campaign was runner up for best public sector campaign of the Year at the 2012 PRWeek Awards.
A representative for HHS confirmed the agency hire and scope of work, but did not comment further.