NEW YORK: Journal and notebook maker Moleskine has selected New York-based PKPR as its PR agency for North America.
Moleskine, which evaluated the final candidates in its review last month, held the RFP process to find a firm to help with a variety of targeted projects.
“For Moleskine, PKPR will be focused on developing and implementing strategies for positioning the lifestyle brand as a leader and innovator in North American media, raising awareness of the brand's growth in the North American market, and promoting product launches, events, and special projects,” the company said in a statement.
PKPR, which has worked with brands such as Time Inc., Public Radio Exchange, Link TV, and The Webby Awards, will also help to coordinate international outreach for Moleskine.
Patrick Kowalcyzk, president of PKPR, said the firm is “thrilled to be working with Moleskine.”
“As Moleskine continues its organic growth with new collections and initiatives dedicated to a mobile lifestyle, our challenge is to develop and implement an intelligent and unpretentious campaign that reflects the Moleskine approach, style, and brand values,” he added.
The Italian company has worked with PR agency BDE in New York and Blume PR in Germany, said Erik Fabian, PR and event manager at Moleskine. He added that it wants to consolidate its agency network to support its global brand presence.
Earlier this month, Moleskine majority stakeholder Syntegra Capital announced that it is looking to sell its shares, which are estimated to be worth about $368.9 million. In June, the company said it plans to conduct an initial public offering in the fourth quarter of this year in Milan, Italy.
Last year, PKPR was hired by nonprofit Slavery Footprint, which works to end human trafficking and modern day slavery, to launch the organization's flagship campaign with the State Department's Office to Monitor and Combat Trafficking in Persons.