NEW YORK: English singer and songwriter Morrissey, who's best known for his career with The Smiths in the 1980s, has hired Susan Blond as his PR agency partner.
Morrissey, who began his solo career in 1988, approached the firm directly to work with him on his upcoming US tour, which kicks off October 5 in Boston, said Lauren Papapietro, account executive at Susan Blond.
The main focus for the agency is “to run a strategic national and regional media campaign” for the vocalist's 33-city tour, she added.
With a team of four staffers, as well as CEO Susan Blond, the firm will use traditional media to raise awareness for the fall and winter tour. Papapietro said Morrissey wants to “maintain his iconic mystique,” which is why the focus is on traditional outreach, such as TV and print, rather than social media and bloggers.
“With any client we work with, whether it's a restaurant or a nonprofit or a musical artist, we work very closely with them and hear what their goal is and what their management's goal is, and we come up with a plan just for them,” explained Blond.
She added that Warner Bros. hired her firm in 1992 to help with the release of Morrissey's album Your Arsenal.
“He thought we made the most impact with the least amount of time of his [in 1992],” explained Blond.
Whether or not the agency will work with Morrissey following his tour is “to be determined,” Papapietro said.
Earlier this month, the musician created some controversy when he criticized the 2012 London Olympic Games, saying he is “unable to watch” because of the extreme amount of patriotism “that drenches the events.”
“As London is suddenly promoted as a super-wealth brand, the England outside London shivers beneath cutbacks, tight circumstances, and economic disasters,” he stated.
Morrissey has made numerous controversial statements about political leaders, vegetarianism, and other musicians in the past.
Susan Blond declined to address the matter of Morrissey's Olympic comments.