Symantec names Pforzheimer CCO, plans to consolidate internal comms

MOUNTAIN VIEW, CA: Former Intuit communications leader Harry Pforzheimer joined Symantec as CCO this month.

MOUNTAIN VIEW, CA: Former Intuit communications leader Harry Pforzheimer joined Symantec as CCO this month.

Pforzheimer is overseeing internal and external communications, trade analyst relations, CSR, and event communications. He is based in the company's Mountain View, CA, headquarters and reports to Symantec CEO Steve Bennett, the former CEO of Intuit.

Pforzheimer started in the position August 6, but he had been at Symantec as a consultant for the two weeks prior working on communications for the company's CEO transition.

With Pforzheimer's appointment, Symantec is consolidating all of its communications functions into one unit. Combining the company's communications structure is one of Pforzheimer's priorities, he said.

“Under [Bennett's] leadership model, effective communications is a top priority,” Pforzheimer explained. “We believe the best way you have consistent communications is with a consolidated function.”

Pforzheimer and Bennett worked together at Intuit after Pforzheimer joined the software company in 2004. Bennett left Intuit in 2008.

Former Symantec president and CEO Enrique Salem stepped down July 25 after the software maker reported that its first-quarter revenue grew just 1%, while profits fell nearly 10%. The company named Bennett, previously its chairman, as his replacement.

“There are tremendous opportunities for doing a better job telling our story and empowering our communications folks,” Pforzheimer said. “People have heard great things about Symantec and it has a great brand. But there's still often the question of, ‘Other than Norton, what do they do?' There's a great opportunity to build the Norton brand and our other brands as well.”

Pforzheimer was previously CCO and global marketing leader at Intuit, which he left in late 2011 after seven years at the software company. Prior to that, he was EVP at Ruder Finn/Switzer, president of Edelman's Western region, and EVP at the Weber Group. Pforzheimer also served as worldwide director of corporate and marketing communications at computer products company Silicon Graphics and director of corporate communications at data storage technology company StorageTek.

Symantec selected Edelman as global AOR for its consumer business unit in June. The assignment expanded on work done by Edelman since 2008 for Symantec's Norton computer anti-virus software in multiple markets. Weber Shandwick serves as the company's corporate AOR.

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