NEW YORK: Nonprofit youth-empowerment foundation Black Girls Rock has partnered with Egami Consulting Group, a diversity partner of MSLGroup, to give teenage girls a behind-the-scenes look at PR.
Black Girls Rock, which works to promote arts to young girls of color and challenge the way the media targets this community, conducted a “day in the life event” on August 1 to show female students what it is like to work at a PR and multicultural marketing firm.
Egami hosted 50 girls between the ages of 13 and 17 from five countries who attended the Black Girls Rock Leadership Camp for a day in its New York office with MSLGroup.
Selected students were from across the US, Jamaica, Liberia, South Africa, and Japan.
“I know from volunteering within the community, a lot of times PR, marketing, and advertising careers are not at the forefront of what's being exposed to young multicultural talent,” said Teneshia Warner, founder and CEO of Egami.
During the program, the students pitched their own business plans to staffers at Egami, participated in a brainstorming session, and talked to executives one-on-one, said Beverly Bond, founder of Black Girls Rock.
Social media was also a key area of discussion during the day, since it's a topic that's “applicable for the young girls,” said Warner.
“We know within the PR realm that social media is extremely important right now, and we build relationships with leading bloggers. A lot of the teen girls read those blogs that we're pitching and building relationships with on a daily basis,” she added.
Bond said the ongoing work with Egami helps the organization understand and support its mission to impact the lives of 1 million black girls over the next three years. The agency also looks beyond the “glamorized life on TV” that Black Girls Rock has with its show on the BET network, she added.
“Partnering with a PR and marketing agency helps other brands learn the work that we do is great,” explained Bond.
Going forward, Egami will provide internships for three to five girls from the leadership camp. In coming months, Egami and MSL will work with Black Girls Rock on other initiatives, such as brand partnerships, said Bond.