LONDON: Mobile telecommunications giant Vodafone has handed a lucrative global b-to-b brief to Text100.
The agency will support Vodafone's business-to-business comms across Europe, Asia-Pacific, Africa, and the US.
The firm initiated a global review of its international b-to-b PR support earlier this year, led by group comms director Matt Peacock and head of enterprise and industry analyst communications Nicola Rossie.
The brief, thought to be worth a six-figure sum, calls on Text100 to provide strategic planning, global campaign management, and local tactical support.
The agency will target a wide range of enterprise audiences in more than 70 markets – from small offices to multinational corporations.
Enterprise accounts generate a quarter of Vodafone Group's global revenue, and the company now serves more than 30 million business customers around the world.
The appointment follows the completion of Vodafone's takeover of Cable & Wireless Worldwide, the telecoms group that focused on business and public sector clients.
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