WHITEHOUSE STATION, NJ: Merck has hired Steve Cragle as VP and head of global media relations, replacing David Caouette, who is now executive director and head of global media relations at Amgen.
Cragle reports to Adele Ambrose, CCO of Merck.
Ambrose praised Cragle's “experience, strategic vision, and broad scope” in an email.
Cragle joined the pharmaceutical company from Medtronic, where he had worked since 2006 in various roles, most recently as senior director of corporate communications. Cindy Resman has replaced him at the medical device company.
“My goal moving forward is to continue to build media relations at the company into a truly global, world-class function,” Cragle said. “I want to focus not only on building up the brand and products, but also enhancing the company's reputation.”
Before joining Medtronic, Cragle worked on the agency side with stints at Dorland Global Public Relations, Schwartz Communications, Ketchum, and Edelman. He counseled clients including Genentech, Roche Molecular Diagnostics, Celera, and Abbott Laboratories.
Cragle has joined Merck during a financially strong period. Its second quarter revenue surpassed analyst estimates reaching $12.3 billion. However, its net income was down to $1.79 billion from $2.02 billion in the year prior.