LONDON: Spil Games has hired Bite Communications to raise the company's profile in the UK and France.
The online gaming company has tasked Bite with raising awareness of it among both consumer and b-to-b audiences. It hired the firm after a competitive three-way pitch.
For the b-to-b audience, Bite is charged with educating advertisers on the advantages of social gaming. It will also encourage consumers to play games on Spil's platforms, specifically targeting tween girls, teenagers, and families.
The Bite team is reporting to Scott Johnston, head of global PR at Spil.