LONDON: Digital agency Beyond has acquired social engagement firm Content and Motion.
Beyond, a part of Next Fifteen Communications Group, will integrate C&M into its agency as its social acquisition and engagement team. C&M founder Roger Warner will join Beyond's board and report to CEO David Hargreaves.
Once integrated into Beyond, the social acquisition and engagement team will work alongside the firm's analytics and creative units, focusing on planning and insight, design and technology, and social media engagement.
Beyond will also work to develop its presence in the US. The company said in a statement that it is hiring a VP of acquisition and engagement to replicate its agency model in its New York office. The yet-to-be-hired VP will also lead Beyond's East Coast team in the US.