NEW YORK: Social@Ogilvy has hired Tom Boland as SVP.
Boland previously served as senior director of partnership marketing at World Wrestling Entertainment, working with clients such as 7-Eleven, Ford, and Kmart. He also created the company's footprint on Facebook and YouTube.
Boland previously spent seven years at Digitas, overseeing the Saab Cars USA, Monster, Subway, and Sears accounts. He has also worked on account planning, site redesigns, branded entertainment, and product launches.
Ogilvy & Mather launched Social@Ogilvy, a cross-discipline social media practice in February with MD John Bell at the helm.
The unit hired Linda Saindon, previously a GM in Sears Holdings' online business unit, as SVP in April.