NEW YORK: Social media management platform SocialFlow has tapped 4Forces Group for marketing and PR support.
Targeting b-to-b audiences, the firm is working on marketing strategy, PR, media relations, messaging, and branding for SocialFlow. 4Forces Group is also providing support for the recent launch of the company's paid media tool, Crescendo, which helps brands buy ads on Facebook.
SocialFlow, founded in 2009, also offers an earned media tool called Cadence, which allows companies to publish on social media networks at optimal times and monitor their activity.
Former AlixPartners CMO Peter Cosco started 4Forces Group, an outsourcing agency specializing in business development and marketing services, in April.