NEW YORK: Susan Blond has added six clients to its roster.
The new business includes actress Pamela Anderson, performing arts technology iLuminate, nonprofit Hearing Health Foundation, music streaming service Grooveshark, New York City restaurant Bait & Hook, and fitness program and studio Lithe Method.
Susan Blond will be responsible for raising awareness of Anderson's entertainment, philanthropy, and entrepreneurial work.
The firm will promote iLuminate's show at The Duke Theater in New York that will debut this holiday season.
For Hearing Health Foundation, Susan Blond will bring attention to the organization's research initiatives for repairing hearing loss.
Grooveshark, which recently launched the music analytics tool Beluga, has tasked the agency with developing a campaign to reach music fans and the entertainment industry.
Following the opening of Bait & Hook, Susan Blond will work to increase exposure of the restaurant and its events, seasonal specials, and other initiatives.
It will also raise awareness of the Lithe Method studio opening in New York, in addition to its ongoing fitness initiatives.