LONDON: KPMG has poached PricewaterhouseCooper's top UK comms figure for a newly created leading global role.
Brian Bannister will leave his job as UK director of communications after five years to become global head of comms for the professional services heavyweight.
He will start in December and is being replaced at PwC by head of media relations Emma Thorogood.
“For all the large professional services organizations, there's a widespread lack of understanding of them, even within the business community,” Bannister said. “We want to show people who we are and what value we add. In the aftermath of the global financial crisis, there are also comms challenges to explaining the legitimacy of multi-disciplinary firms.”
Bannister's move comes after KPMG, as well as the other “big four” auditors, came under scrutiny by the European Union and Competition Commission over dominance within the auditing market.
It also follows a recent shake-up of KPMG's comms set-up, with a communications and marketing team of 250 created to handle the firm's global reputation.
Bannister has more than 20 years of experience as a senior corporate communications adviser, including 12 years in the professional services arena.
Rachel Campbell, KPMG global head of people, performance, and culture, commented:
“I'm delighted that [Bannister] is joining our organization in this new global role. He joins a strong team, and I look forward to working with him to continue to build KPMG's profile in the market.”