SINGAPORE: Proximity Beijing, Goodstein & Partners, and Ogilvy & Mather Bangkok won Gold Spike trophies at the Spikes Asia 2012 Awards, which took place Tuesday in Singapore.
Volkswagen Group China won a Gold Spike for its “Hover Car” campaign, working with proximity Beijing and Goodstein & Partners Beijing on the effort. The Thai Health Promotion Foundation also won gold for the “Smoking Kid” initiative in Thailand, which it created with Ogilvy & Mather Bangkok.
Silver Spike winners were Google, working with Hakuhodo Tokyo; Ikea Australia, working with One Green Bean Sydney; MJ Bale, working with Whybin/TBWA Group Sydney; Samsung, working with Cheil Worldwide Guragaon; Chulabhorn Hospital, working with The Leo Burnett Group Thailand; and Ezaki Glico, working with Engine Film Tokyo.
Among the Bronze Spike winners were: Sony Music Entertainment India, working with Bang Bang Films Mumbai; 7-Eleven, working with Leo Burnett Melbourne, Procter & Gamble, working with BBDO India; and PepsiCo, working with DDB Philippines Taguig City.
In all, 17 entrants won awards in the PR category. While there was no grand prix winner, two golds, six silvers, and nine bronzes were awarded.
Ten juries worked in Singapore to choose 397 winners from more than 4,800 entries in categories ranging from design, digital, and film, to media, mobile, PR, and radio.
Procter & Gamble won Advertiser of the Year for committing to engage consumers by embracing and expecting creativity in their product communications in Asia. Freddy Bharucha, CMO of P&G Asia, accepted the award.
The Spikes Asia Festival of Creativity is a collaboration between the Lions Festivals, which organizes the Cannes Lions, Dubai Lynx, and Eurobest awards, and Haymarket, the publisher of PRWeek and Campaign Asia, among other titles.