NEW YORK: Newly minted Burson-Marsteller CEO Donald Baer has named his global leadership team, appointing Patrick Przybyski to a dual role as COO of the agency in addition to CFO.
Przybyski, who joined the firm in 2006 as its financial chief, will work with Baer on Burson's growth and development. Prior to joining Burson, Przybyski served as COO and CFO at marketing firm Wunderman New York for five years. He also worked at ad network Y&R as SVP and co-director of financial services.
“[Przybyski] is going to be my full business partner in managing the firm in that role of COO,” said Baer.
In addition, Burson's global leadership team includes worldwide EVP Jay Leveton, worldwide vice chair Karen Hughes, worldwide vice chair and chief client officer Pat Ford; worldwide vice chair for strategy Jeremy Galbraith, and worldwide human resources MD Rachel Wolman.
“This is my new team in my new role as worldwide CEO. These are people who have been in one way or another involved in leadership of the firm, but in different roles and not brought together as a unified team like this before,” said Baer.
Leveton is taking on new business development responsibilities, such as new clients and business growth. He is also continuing to work with the agency's global and regional management teams. Leveton is also managing integration among Penn Schoen Berland and other Burson sister firms.
Hughes, along with Baer, is focusing on major management decisions and strategy development for Burson. She is continuing her work on client relations.
Ford's role with the leadership team is focused on maintaining marquee client relationships and organic growth, as well as ensuring staffers are trained in client services.
In addition to serving as CEO of Burson's EMEA region, Galbraith is taking on the additional responsibility of worldwide chair for strategy, focusing on bringing his global insights into business growth opportunities for the firm. Wolman's role is centered on bringing top talent to the agency by concentrating on training and recruitment efforts.
Baer, a former Clinton White House communications director, was named Burson's CEO in July when former chief Mark Penn stepped down to join Microsoft as corporate VP for strategic and special projects. Baer remained Penn Schoen Berland's chairman. He was named Burson's chief strategy officer in 2010.