NEW YORK: Edelman has contributed more than $5 million this year to communities around the world, according to its 2012 citizenship report.
The agency donated $5,041,944 through cash, pro bono services, and paid time off for employees' volunteer efforts in 2012. With its community investment grant program, Edelman assisted 64 organizations, including dog rescue nonprofit Red Paws Rescue in the Asia-Pacific region, elderly feeding program Fundacion Una Oportunided para Todos in Latin America, and God's Love We Deliver in the US, which provides meals to people living with serious illnesses.
The agency focused much of its philanthropic efforts on eradicating hunger and poverty, based on an internal survey conducted last year that asked employees to vote on causes that were important to them.
The firm also said it will launch an initiative called “GreenStart” next year, which will provide support to local offices as they implement energy- and cost-saving environmental programs. The firm's goal is to reduce its greenhouse gas emissions by 5%, with a focus on its Chicago, New York, Washington, London, and San Francisco offices, which make up 62% of Edelman's global emissions.
In 2012, the agency created a supplier code of ethics, human rights, and global environmental policies for the first time. Edelman implemented the standards because they align with the agency's goal of being a “global citizen,” and more RFPs ask for such policies, said John Edelman, MD of global engagement, corporate responsibility, and citizenship.
This year, Edelman released its citizenship report as a microsite instead of a print publication. It includes videos and stories from local offices that gave back to communities in 2012. The firm is also promoting the report among employees and through social media, Edelman said.
“The digital age is all about producing shareable content, but [the microsite] also makes a statement about being environmentally conscious,” Edelman explained.
The report adds “citizenship” as the firm's sixth core value, along with quality, integrity, respect, entrepreneurial spirit, and mutual benefits. The agency also partnered this year with Syracuse University's SI Newhouse School of Public Communications on the Edelman-Newhouse Diversity Internship program, which offers eight-week internships to undergraduate and graduate students.