Dewey Square will maintain its own brand and operate independently.
“It strengthens the offerings of both Dewey Square and H+K by providing a broader network of professionals, which creates more professional relationships with potential clients,” said Howard Opinsky, EVP and GM of H+K's DC office.
He expects joining forces with Dewey will also enhance H+K's grassroots offering. It also strengthens his agency's presence in the Boston, Detroit, and Sacramento, CA, areas where it does not have wholly owned offices, Opinsky said.
As part of the change, Joe Eyer, director of the Dewey Square grassroots practice, will become head of H+K's global public affairs practice, a new position at the firm.
Eyer has political experience, serving as deputy campaign manager and director of political affairs for Sen. Joe Lieberman's (I-CT) presidential campaign. He also worked on former Vice President Al Gore's presidential run in 2000.
“What we bring to the table came from the campaign world,” said Chuck Campion, principal and founder of Dewey Square. “We offer first-in-class grassroots and multicultural outreach practices. We also use social media differently - not just for communications, we also get people to take action with it.”The move comes a year and a half after H+K predecessor Hill & Knowlton merged with sister WPP firm Public Strategies.