JACKSONVILLE, FL: ITW Dymon, a manufacturer of specialty chemicals and marking products for the industrial and institutional market, has hired Mulberry Marketing Communications as its PR AOR.
Mulberry will be responsible for developing a media relations strategy and content to increase brand awareness among cleaning professionals, facility managers, and building service contractors. The agency's Jacksonville, FL, office will manage the account.
The company selected Mulberry for its experience in b-to-b PR, said ITW marketing director Rich Bucher.
ITW Dymon is a division of global industrial company Illinois Tool Works.