MINNEAPOLIS: Padilla Speer Beardsley has hired Lara Kavanaugh as director of digital strategy and implementation and Amy Epstein as VP.
In a newly-created role, Kavanaugh will work with digital marketing clients in the firm's Minneapolis and New York offices. Prior to joining Padilla, she held senior positions at Scales Advertising, BBDO Proximity, and Carmichael Lynch.
Epstein is based in New York and will be responsible for counseling clients on communications strategy, overseeing staff, and supporting business development. She was previously MD at ABI Marketing Public Relations, where she developed integrated marketing and PR programs for companies including Bosch Packaging Technology, Eastman Chemical Company, and Georgia-Pacific.