SNOWSHOE, WV: Snowshoe Mountain Resort has selected SJ Communications as its PR AOR.
Snowshoe hired the Albuquerque, NM-based firm for its experience in tourism marketing and PR and its understanding of the skiing industry.
The ski resort also hired David Dekema as director of sales and marketing, responsible for marketing, sales, PR, and promotions. He reports to Snowshoe COO Frank DeBerry.
Dekema was previously director of marketing for Angel Fire Resort, a ski and golf destination in New Mexico. He also served as VP of brand promotions at AOL in Virginia.