NEW YORK: Edelman's global consumer chair Christina Smedley is leaving the agency at the end of October to join eBay-owned online commerce company PayPal as VP of global communications.
In her newly created position Smedley, who worked at Edelman since January 2005, will report to Alan Marks, SVP of global communications at eBay.
“Christina emerged as the right mix of skill, global perspective, strong consumer background, and throughout her career she's done about everything in communications,” explained Marks.
He added that Smedley will focus on driving an integrated global communications strategy for PayPal as the company continues to grow into new areas such as point of sale retail. She will also work closely with Ranjana Clark, the brand's chief customer and marketing officer, and the whole PayPal executive team on helping position the company in new ways and increasing consumer engagement.
Edelman president and CEO Richard Edelman said: “[Smedley] did a great job for us and I'll miss her. We haven't decided who we're going to select as a successor because it's such a strong area for us and we have a lot of options.”
When Smedley rejoined Edelman in January 2005 after working at the agency from 1993 to 1996 as consumer business group director, she served as SVP and Eastern region creative director until she was promoted to EVP in May 2006. Three years later, she was appointed EVP and global chair of the firm's consumer marketing practice.
Before that, she worked at Amazon as director of worldwide communications from 1999 to 2004.
Earlier this week, Edelman VP and group head of the New York office's consumer marketing division Theresa Lowe McDonnell, who has been at the agency for seven years, joined Kaplow as EVP and chief consumer strategist, a newly created position. She previously served as a VP at Kaplow from 2003 to 2005 before leaving for Edelman.