NEW YORK: Business information company Precise has appointed PR Newswire executive Todd Grossman MD of the Americas as it expands into the US.
Starting today, Grossman will help implement the company's US growth strategy and extend its media evaluation and social insight services. He is based in New York and reports to Keir Fawcus, group MD of Precise in the UK.
“Throughout my career at PR Newswire, marketing, PR, and communications companies have always asked for measurement and understanding of their results. Media intelligence is very important to these folks,” Grossman said. “There are hundreds of automated social monitoring and media metric services out there, but Precise has very high-end human analysis that comes with its reports.”
Most of Precise's 5,000 clients are based in the UK, but many of those companies with offices overseas have requested media evaluation and reporting services in the US, Grossman said. Precise has a team of 100 analysts, and Grossman will be responsible for building out that team in the US.
Prior to joining Precise, Grossman was VP of sales and client services at MultiVu, PR Newswire's broadcast and multimedia division. He also held a number of other senior positions at PR Newswire during his 18 years at the company.