Toy associaton taps Child's Play for PR, social media

NEW YORK: The American Specialty Toy Retailing Association has selected Child's Play Communications for PR and social media support.

NEW YORK: The American Specialty Toy Retailing Association has selected Child's Play Communications for PR and social media support.

Child's Play will lead social media and promotions for the organization's website YourNeighborhoodToyStore.org and its third annual Neighborhood Toy Store Day event in Chicago, IL November 10. The firm will reach out to bloggers and create content for the association's Facebook, Twitter, and Pinterest pages.

Child's Play specializes in PR and communications for products and services targeting women, mothers, and families.

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