International alliance The Surround Group expands

LOS ANGELES: The Surround Group, an international alliance of PR, social media, and digital marketing firms formed by Bender/Helper Impact and Germany-based Indigo Pearl, has expanded.

LOS ANGELES: The Surround Group, an international alliance of PR, social media, and digital marketing firms formed by Bender/Helper Impact and Germany-based Indigo Pearl, has expanded.

Three agencies have joined the network: Newell Public Relations in China, Chayun Public Relations in Korea, and the MLJ Agency in France.

Newell, with four offices in China, has worked on technology and corporate accounts with clients such as Adobe, Cisco Systems, Discovery Channel, Microsoft, Motorola, and Sony. 

Chayun's client roster includes Bayer, Boeing, BMW, Cartoon Network, CNN, De Beers, the Embassy of Israel in Korea, Intercontinental Hotels and Resorts, Motorola, Novartis, Pizza Hut, and Rolls Royce. 

MLJ helps clients with PR campaign creation, event planning, and marketing efforts. It also works with various trade shows, such as the Asian Television Festival, Cannes Film Festival, and Hong Kong Film Art and Pusnan Film Fest.

The Surround Group also includes Dixit Communicaciones in Argentina; The Red Agency in Australia; Grupocasa in Brazil; Media Profile & Webidiotz in Canada; HiLinks in Chile; Spiderdreams in France; Approach Communications in India; Joint Communications and 3NMEDIA in Mexico; and Train Tracks in Japan. 

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