WASHINGTON: The Agency for Healthcare Research and Quality has selected several firms for an indefinite delivery, indefinite quantity (IDIQ) that could churn out up to $150 million in assignments over the next five years.
The contract has both research and outreach components. Of the five companies on the roster, two are communications shops, Crosby Marketing Communications and JR Reingold & Associates.
All work under the contract will relate to the federal agency's Knowledge Transfer Program, which centers on developing and disseminating cutting-edge healthcare approaches and making them accessible to providers, patients, educators, policymakers, and researchers.
The contract was awarded in response to a provision within the Affordable Care Act that directs the healthcare agency to promote various research findings.
Under the contract, Crosby and Reingold would compete for projects that will require them to come up with communication strategies to reach these audiences, as well as evaluate the results of these methods.
“The bigger challenge is to take some of those programs and practices and really mesh them between the provider and patient,” said Raymond Crosby, president of Crosby Marketing Communications.
Crosby was just named AOR for Baltimore's Saint Agnes Hospital and a marketing partner for Acts Retirement-Life Communities.
Reingold recently won three accounts from the Department of Veterans Affairs worth more than $9 million combined.
Representatives from the Agency for Healthcare Research and Quality and Reingold did not respond to requests for comment.