FRANKLIN, TN: Infiniti has hired JMPR Public Relations as AOR for product and lifestyle communications in the US.
JMPR will be responsible for media relations and providing strategic brand counsel for the luxury auto brand.
Infiniti said in a statement that it selected the company for its track record with lifestyle and luxury media, in addition to its history working with exotic and specialty vehicle manufacturers.
JMPR will work with the automaker to promote the Infiniti JX, a seven-passenger luxury crossover, and a zero-emissions luxury sedan that will go on sale next year.