Annually, 1,000 or so submissions are received to claim top honors in 35 categories that honor PR's best campaigns, techniques, personalities, academic curricula, and agency teams. The winners are selected by a group of the most esteemed judges the communications industry has to offer, representing leading in-house corporate communications teams, agencies, PR professors, service companies, and nonprofits. Christine Cea, Unilever's marketing communications director, will serve as this year's chair of judges.
Changes to the awards categories this year include splitting the PR Professional of the Year into two, one for an in-house PR pro and one for an agency communicator. The Best Use of Audio/Video category has been renamed Best Use of Broadcast/Digital; Best Use of Research/Measurement has been renamed Best Use of Analytics; and PR Innovation has been renamed PR Product/Service of the Year.
This year, for the first time, the PRWeek Awards, which annually draws 1,000-plus attendees, will also honor a Communicator of the Year. Selected by the chair of judges and PRWeek editor-in-chief Steve Barrett, the award will be given to an individual deemed to be the most outstanding communicator in the period covered by the Awards, October 8, 2011 through October 5, 2012. The individual could come from within or outside the PR industry.
If you cannot get your Awards submission in today, there is an extended deadline of next Friday, October 12, though a late fee will be charged. Visit awards.prweekus.com for details of the new and renamed categories and all the other information you will need to submit.