SAN FRANCISCO: GoAnimate, a website that helps consumers, educators, and business professionals create animated videos, has selected Airfoil Public Relations as its lead PR agency.
Following an informal review process, GoAnimate tapped Airfoil for its industry knowledge and startup expertise, according to Gary Lipkowitz, COO at GoAnimate. Lipkowitz handpicked the firms that participated in the review. He declined to name them.
“[Airfoil] had a number of people take a deep dive into [the business] and get very familiar with what I wanted to achieve,” he said. “Secondly, in almost all of my interactions with them, their eyes are clearly focused on the end objective. So it's not just get a mention here or some coverage there; it's all about what we're trying to accomplish as a business.”
GoAnimate has worked with agencies in the past in on a project basis, but this will be more a sustained collaboration with Airfoil, said Lipkowitz.
He also selected Airfoil for its experience with similar companies.
“Looking at their client list, it seemed like they worked with companies that market in a similar way as GoAnimate,” he said.
GoAnimate's subscribers can produce high-definition videos using built-in drag-and-drop tools in a less time-consuming, cost-effective environment. Lipkowitz added that the service can be used by communicators and PR professionals to create presentations.
Airfoil reported $8.2 million in US revenue in 2011 for PRWeek's Agency Business Report.
While Lipkowitz said it was too early in the relationship to speak about specific campaigns, he said his objective is to raise awareness of GoAnimate's services and brand.
In addition to generating brand awareness and engagement, a dedicated team of five Airfoil staffers in its Bay Area office will work on messaging, event support, and social media, according Tracey Parry, partner and SVP at Airfoil.