360 PR selected for Kretschmer campaign

BOSTON: Health food manufacturer Sun Country Foods has selected 360 Public Relations to launch a campaign for its Kretschmer Wheat Germ brand.

BOSTON: Health food manufacturer Sun Country Foods has selected 360 Public Relations to launch a campaign for its Kretschmer Wheat Germ brand.

The agency will help the brand launch a campaign on Facebook later this month with a variety of wheat germ recipes and healthy living tips for consumers. Kretschmer, which has been around for more than 75 years, wants to engage a new segment of consumers and introduce them to the health benefits of eating wheat germ.

Other clients in 360 PR's healthy living practice include yogurt company Stonyfield, tofu-producer Nasoya, and grocery home delivery system Peapod by Stop & Shop.

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