Veterans agency hires The District to refresh marketing

WASHINGTON: The Office of Veterans Business Development has hired The District Communications Group to raise awareness about its policies and programs, which provide assistance to small businesses owned and run by veterans.

WASHINGTON: The Office of Veterans Business Development has hired The District Communications Group to raise awareness about its policies and programs, which provide assistance to small businesses owned and run by veterans.

The office is part of the US Small Business Administration. The agency will produce promotional materials to advance its work for the first time in years, it said in search documents.

The District will develop a comprehensive communications and outreach campaign plan and roll-out strategy, including a redesign of Veterans Business Development marketing materials and its website.

The firm will also recommend how to best engage the veteran community through social media, public and veteran community outreach, and traditional media outreach. The one-year contract has two option years and a total budget of just less than $700,000.

The project comes at a time when veteran unemployment is high: 9.7% of post-9/11 veterans are seeking employment as of last month, according to the Bureau of Labor Statistics. Outreach conducted as part of this contract will let veterans know there are resources to help them start their own businesses, said Adam Clampitt, president of The District.

“Some of the challenge will be that there are millions of veterans across the country, and we have to reach a good number of those people,” Clampitt said. “But the agency is well prepared; it's just about putting a good plan together.”

A representative from the Small Business Administration confirmed the contract, but declined to comment further.

Earlier this year, the Department of Veterans Affairs hired The District to promote a service that will allow wounded veterans and their caregivers to manage healthcare needs through mobile and tablet devices.

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