Adfero named subcontractor on $331m FAA initiative

WASHINGTON: The Adfero Group has won the sole PR spot on a major Federal Aviation Administration contract.

WASHINGTON: The Adfero Group has won the sole PR spot on a major Federal Aviation Administration contract.

The prime contractor, IT company Harris Corp., was awarded a seven-year, $331 million contract to provide air-to-ground data communications services under the FAA's Data Communication Integrated Service program.

The initiative will help the FAA move from voice-based air traffic control to automated air traffic management.  

As a subcontractor, Adfero will support the Harris team's outreach and communications goals to reach the public and key industry stakeholders, said Sleighton Meyer, senior manager of communications and government communications systems at Harris.

The firm will highlight program benefits such as time and fuel savings, increased safety, improved airport capacity, and reduced noise and emissions.

When deciding which PR agency it wanted to work with on a contract basis, Harris selected Adfero because it “came highly recommended by current and former clients, including from within Harris,” Meyer said.

He declined to specify the value of Adfero's contract, but said it would be “substantial” for the firm.

Adfero Managing Partner Jeff Mascott deferred comment about the contract to Harris.

In a recent interview, Mascott said public sector work is one of the fastest growing areas at his firm solely from serving as a subcontractor for other companies. The Washington-based firm's revenue was up 64% in 2011 to $3.76 million compared with the previous year, according to PRWeek's Agency Business Report.

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