HONG KONG: Fleishman-Hillard has hired Don Anderson as SVP and head of strategic digital integration for Asia-Pacific.
Anderson will lead strategic digital engagements across work streams and business lines. He will work closely with Jon Chin, who is based in Singapore and leads social media services across Southeast Asia; Riitu Chugh, head of digital in India; and James Hacking, who leads sister agency BlueCurrent Hong Kong. Anderson will be based in Singapore and report to Lynne Anne Davis, president of Asia-Pacific.
Prior to joining Fleishman, Anderson was director of integrated ad sales at ESPN Star Sports. He also worked at Turner Entertainment Networks Asia, CNN's online travel property CNNGo, and the South China Morning Post.