LONDON: TVC Group has opened its first international office in New York.
Agency commercial director Adam Clyne will manage the office, but he will spend most of his time in the UK. A team of four will initially work in the New York location, with Elena Sukacheva, also VP of strategy and client solutions at The Economist, leading the day-to-day operations, according to a statement.
TVC's expansion is taking place shortly after it worked on a global campaign for Red Bull called “Red Bull Stratos — a mission to the edge of space.” The firm worked with the brand's US-based global team in Roswell, NM, on Felix Baumgartner's record-setting jump from 24 miles above the Earth.
The agency has worked with a number of other brands on US projects, including Bacardi, Dewar's Whisky, Mont Blanc, and Puma.