LONDON: Edelman has appointed Camilla Horwood as it aims to grow a health and public affairs team ahead of major National Health System changes in the UK.
Horwood has joined the agency as head of health public affairs, UK, having been poached from her role as associate director and head of health at Portcullis Public Affairs.
She will lead the development and marketing of a new UK health public affairs offering, and also provide UK health policy, market access, and strategic political advice to Edelman's existing EMEA and global clients.
Steven Spurr, COO, said he expected the appointment to be the first in “a number of new hires” as the agency seeks to build a UK specialist team.
“It's about developing a UK-specific health public affairs team, and with the NHS changes, no one is really sure how things will land, so that is a big part of it,” he said.
The move comes ahead of major NHS changes set to be introduced next year in which GP-led bodies take charge of much of the NHS and replace Primary Care Trusts.
Spurr added: “Everyone is having to navigate this new system, and with the government after more efficiency savings, we think it's critical that we have someone who can navigate that new landscape. There are also other elements to it, such as making sure people in this cost-constrained environment get the access to the medicines they need.”
Horwood has ten years' of experience within public affairs and strategic communications both in-house and in an agency setting.
This includes three years as a senior consultant at The Whitehouse Consultancy.
Horwood added: “The agency has a huge amount to offer clients, and I am really looking forward to sharing this expertise with a wider UK health audience base.”